TITLE

Batteries not included in portable device boom

AUTHOR(S)
NEFF, JACK
PUB. DATE
June 2011
SOURCE
Advertising Age;6/27/2011, Vol. 82 Issue 26, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the battery industry. Declines in sales of Duracell brand alkaline batteries produced by Procter & Gamble Co. and batteries of the Energizer Battery Co. are considered, and attributed to the use of rechargeable lithium-ion batteries in household electronics such as toys, video game consoles and microcomputers. INSET: GOING, GOING, GONE.
ACCESSION #
61976971

 

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