TITLE

Auds take TV on own terms

AUTHOR(S)
Lowry, Tom
PUB. DATE
June 2011
SOURCE
Daily Variety;6/16/2011, Vol. 311 Issue 52, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the findings of a study regarding the total tube time of audiences in the U.S. It notes that the viewers have watched 158 hours and 47 minutes of television (TV) per month in the first quarter of 2010. A chart is presented depicting several types of multiplatform viewing which include watching video on mobile device, on Internet and on traditional TV.
ACCESSION #
61845781

 

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