Auds take TV on own terms

Lowry, Tom
June 2011
Daily Variety;6/16/2011, Vol. 311 Issue 52, p1
Trade Publication
The article reports on the findings of a study regarding the total tube time of audiences in the U.S. It notes that the viewers have watched 158 hours and 47 minutes of television (TV) per month in the first quarter of 2010. A chart is presented depicting several types of multiplatform viewing which include watching video on mobile device, on Internet and on traditional TV.


Related Articles

  • Anything goes when nets do spring cleaning. Richmond, Ray // Hollywood Reporter -- International Edition;5/20/2003, Vol. 378 Issue 37, p19 

    Presents a list of U.S. television programs that belong to what the author calls “Oh puh-leeze!” season. As anyone who has followed television for very long can tell, there are several seasons in television broadcasting, namely fall season, midseason, pilot season and “Oh...

  • Blacks, Whites Watching More Of Same TV Shows.  // Jet;5/19/2003, Vol. 103 Issue 21, p6 

    Focuses on a study by Initiative Media which found out that African-Americans and whites are watching more of the same shows in 2003. Comparison of the average television viewing hours of both groups; Increase in the number of multi-ethnic ensemble television series; List of the top shows among...

  • 'Millionaire' wins day but Fox draws demo. Kissell, Rick // Daily Variety;11/14/2000, Vol. 269 Issue 52, p1 

    Reports the dominance of television network American Broadcasting Co. in television viewer patronage in the United States. Popularity of the program 'Who Wants to Be a Millionaire'; Viewership of the adaptation 'The Miracle Worker'; Shows with high ratings from the television network Fox.

  • SWEEP STUNTS SCORE. Kissell, Rick // Daily Variety;11/10/2004, Vol. 285 Issue 29, p3 

    The article presents information on the ratings of several television programs in the U.S. A special 90-minute episode of the Eye skein, which saw a tsunami hitting Miami, racked up a big 8.1 rating/20 share in adults 18-49 and 22.09 million viewers over-all, according to Nielsen the skein's...

  • RATINGS REPORT.  // Variety;11/29/2004, Vol. 397 Issue 2, p24 

    Presents the number of viewers who watch the Monday to Sunday programs of several TV networks in the U.S. for the week November 15-21, 2004. ABC; UPN; Fox.

  • The Pitfalls Of Prime Time. Berman, Marc // MediaWeek;2/9/2004, Vol. 14 Issue 6, p46 

    Discusses problems with prime time television programs in the U.S. Causes of the problems; Effect of the problems on television viewers; Influence of television viewers on prime time television programs.

  • Ratings.  // CableFAX Daily;9/16/2005, Vol. 16 Issue 180, p2 

    The article offers new briefs concerning cable television ratings in the U.S. as of September 16, 2005. The rating received by the children's television series "Jacks Big Music Show" during its simulcast on Nick Jr. is reported. The total viewers delivered by the season finale of the show...

  • 'Springer's' lead-in value: Monumental eyeball appeal. Teasdale, Sara // Advertising Age;1/18/1999, Vol. 70 Issue 3, ps7 

    This article focuses on the impact of The Jerry Springer Show on U.S. viewers. The television program may repel some advertisers, but its ability to attract viewers to any time period makes the show tremendously desirable to stations as a lead-in to boost revenues in adjacent programs....

  • Fox's fall series ratings show strategic misstep. Ross, Chuck // Advertising Age;11/8/1999, Vol. 70 Issue 46, p50 

    This article reports that the TV programs premiered by Fox Broadcasting in the U.S. in fall 1999 have failed to appeal to 18-to-34-year-old audiences. These shows are: Get Real, Harsh Realm, Action and Ryan Caulfield. For the first five weeks of the fall season, most of the youth-oriented Fox,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics