TITLE

PREPARING TOMORROW'S MANAGERS

AUTHOR(S)
Keithley, Erwin M.; Schmidt, Warren; Shedlin, Arthur J.
PUB. DATE
January 1965
SOURCE
Journal of Business Communication;Winter65, Vol. 2 Issue 2, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses an experiment in managerial education for undergraduate university students at the University of California-Los Angeles (UCLA) School of Business Administration. During the three-year experiment in managerial education, the faculty defined course objectives to meet the following challenges: student apathy and resistance to education; unproductive duplication among courses in the curriculum; inability of students to see the relationships between what they learn in various courses; inadequate communication skills; poor analytical and problem-solving abilities.
ACCESSION #
6184053

 

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