What's Your forecast?

Coleman, Tim
July 2011
Hospitality Upgrade;Summer2011, p36
Trade Publication
The article discusses the continuous expansion of the duties and responsibilities of revenue managers in the U.S., which includes forecasting. It mentions that it is important for managers to establish a set of common definitions for all stakeholders in order to put their forecasts in order. It affirms that many forecasts are needed for the efficient management of hotels, which is provided by an estimate of occupancy, rate and revenue.


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