TITLE

The Case for Social WEB MARKETING

AUTHOR(S)
Buhler, Joe
PUB. DATE
July 2011
SOURCE
Hospitality Upgrade;Summer2011, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the implication of mainstream social media to business enterprises in the U.S. It mentions that social media is not just a replacement of marketing activities, but is also an important factor of an integrated strategy that intends to produce positive results. It affirms that a successful social Web marketing involves listening, learning and contributing valuiable content to gain customer's attention.
ACCESSION #
61833414

 

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