TITLE

Expanding FOM Doesn't Mean It's Easy Pickings

AUTHOR(S)
Birch, Ray
PUB. DATE
June 2011
SOURCE
Credit Union Journal;6/20/2011, Vol. 15 Issue 23, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the view of Dan McGowan, senior vice president (SVP) and chief financial officer (CFO) of Pioneer West Virginia Federal Credit Union (FCU), regarding the field of membership (FOM) expansion of credit unions concerning business marketing.
ACCESSION #
61796530

 

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