Expanding FOM Doesn't Mean It's Easy Pickings

Birch, Ray
June 2011
Credit Union Journal;6/20/2011, Vol. 15 Issue 23, p28
Trade Publication
The article reports on the view of Dan McGowan, senior vice president (SVP) and chief financial officer (CFO) of Pioneer West Virginia Federal Credit Union (FCU), regarding the field of membership (FOM) expansion of credit unions concerning business marketing.


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