TITLE

SWOT Analysis

PUB. DATE
March 2011
SOURCE
Asia Pacific Breweries Ltd. SWOT Analysis;Mar2011, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Article
ABSTRACT
A business analysis of Asia Pacific Breweries Ltd., one of the leading producers of beer, is provided, focusing on its strengths, weaknesses, opportunities and threats (SWOT) faced. Strengths include adherence to high quality standards and distinct packaging of beer bottles. However, the company has weak presence in the top beer consuming countries. Opportunities for improvement include rising disposable income and cultural shift towards alcoholic beverages, while threats to the company are high tax regime and stringent advertising regulations.
ACCESSION #
61759716

 

Related Articles

  • SWOT analysis.  // MarketWatch: Drinks;Jul2011, Vol. 10 Issue 7, p22 

    The article presents a SWOT analysis of beverage company Asia Pacific Breweries Ltd. (APB). It notes that APB excels in the competitive brewery industry due its adherence to high quality standards. It adds that APB has weak presence in the top beer consuming countries, such as the U.S. It also...

  • Saatchis Malaysia wins Tiger account.  // Media: Asia's Media & Marketing Newspaper;4/6/2007, p2 

    The article reports that Asia Pacific Breweries Ltd. (APB) has moved its regional Tiger Beer advertising account from Leo Burnett Singapore to Saatchi & Saatchi Malaysia. Saatchis, which already handles the local Tiger business in Malaysia, will work with APB's roster of market agencies in Kuala...

  • Tiger Beer.  // Advertising Age;2/3/2003, Vol. 74 Issue 5, p14 

    The article presents a photograph of Asia Pacific Breweries Ltd.'s spot television campaign for Tiger Beer. The campaign was designed by Leo Burnett Worldwide Inc. and had a Chinese New Year theme.

  • Tiger takes premium position with Alba ad. Seaton, Jaimie // Media: Asia's Media & Marketing Newspaper;11/4/2005, p5 

    This article reports that Asia-Pacific Breweries (APB) Ltd. has unveiled Tiger Beer's new logo, marking the launch of Tiger's most ambitious multimedia campaign to date. The centrepiece of the campaign is a TVC featuring Hollywood star Jessica Alba. APB Singapore Alan Gourdie said that part of...

  • Two iconic beer brands face different challenges.  // Media: Asia's Media & Marketing Newspaper;7/10/2008, p17 

    The article comments on advertising challenges faced by two beer brands in Asia. Asia-Pacific Breweries has selected Publicis to run its Heineken brand in Singapore, ending its long relationship with Bates 141. Meanwhile, Diageo handled the regional creative responsibility for Guiness to BBDO...

  • SWOT Analysis.  // Asia Pacific Breweries Ltd. SWOT Analysis;Apr2010, p1 

    A profile of Asia Pacific Breweries Limited, a producer and marketer of breweries, is presented. An overview of the company's operations and financial performance in the financial year ended September 2009 is given, along with key facts including contact information, number of employees and...

  • Heineken: going for an Indian.  // MarketWatch: Drinks;Oct2005, Vol. 4 Issue 10, p13 

    This article reports that Asia Pacific Breweries Ltd. (APB), which is partially owned by Heineken NV, is seeking to enter the Indian market through a joint venture with CK Jaipuria. It is thought that, although APB had been considering other partners, CK Jaipuria is the favorite on the basis of...

  • APB expands Vietnam brewery.  // CanTech International;Nov/Dec2004, Vol. 11 Issue 4, p10 

    Reports that Asia Pacific Breweries Ltd. (APB) has got the go-ahead to expand the production capacity of its brewery in South Vietnam. Cost of the expansion project; Statement of Koh Poh Tiong, chief executive of APB regarding the suitability of the country as a location for the expansion; Goal...

  • Duane Morris leads for Heineken in tussle for Asian beer maker. Kriegler, Yun // Lawyer (Online Edition);8/9/2012, p5 

    The article reports that Dutch beer group Heineken NV has made an offer to acquire its Asia joint venture partner Fraser & Neave Ltd.'s shares in Asia Pacific Breweries Ltd. (APB) for S5.1 billion dollars. APB, the Singapore-headquartered producer of Tiger Beer, is a joint venture between Fraser...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics