SWOT Analysis

February 2011
Elizabeth Arden Inc. SWOT Analysis;Feb2011, p1
SWOT Analysis
A strengths, weaknesses, opportunities, threats (SWOT) analysis for Elizabeth Arden, Inc. is presented. Elizabeth Arden is a beauty product company that manufactures and markets fragrances, skin care, and cosmetic products in the U.S. The strong portfolio of brands and the company's inorganic growth are cited as the company's strengths. Its weaknesses are its high dependence on the U.S. market and its customer concentration.


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