Few brands can achieve a truly global presence
Tags: QUALITY of products; CONSUMER behavior; BRAND choice
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- FROM THE EDITOR. Marshall, Greg W. // Journal of Marketing Theory & Practice;Fall2009, Vol. 17 Issue 4, p301
The article discusses various reports published within the issue including one by Ricardo Villareal and Robert A. Peterson on the concept of Hispanic ethnicity and consumer behavior, one by James R. Brown and colleagues on transaction-specific investments in marketing channels for hotel services...
- PRODUCT CLASS EXPERIENCE, DIMENSIONALITY AND RELIABILITY: THEIR RELATIONSHIP IN A NONMETRIC SCALING STUDY. Ryans, Adrian B.; Deutscher, Terry // Advances in Consumer Research;1975, Vol. 2 Issue 1, p285
A method of estimating the number of dimensions a subject uses in making interbrand comparisons is presented. Using data from an experimental study on an inexpensive consumer durable, the relationship between an individual's product class experience and the number of dimensions used is examined....
- THE MODERATING EFFECT OF PRODUCT KNOWLEDGE ON MULTI-ATTRIBUTE ATTITUDE MODEL PREDICTIONS. Oliver, Richard L. // Advances in Consumer Research;1975, Vol. 2 Issue 1, p295
The effect of product familiarity on instrumentality model predictions was assessed by adding "don't know" (DK) alternatives to the attribute instrumentality set of a new product attitude study. Subjects were classified into subsamples based on the number of DK responses and predictor-criterion...
- A STUDY OF THE INTERFACE BETWEEN ATTITUDE STRUCTURE AND INFORMATION ACQUISITION USING A QUESTIONNAIRE-BASED INFORMATION-DISPLAY SHEET. Holbrook, Morris B.; Maier, Karl A. // Advances in Consumer Research;1978, Vol. 5 Issue 1, p93
A new technique for measuring information acquisition in a survey questionnaire is applied to a study of the relation between the selection of brand-attribute cues and the multiattribute model of attitude structure. A relationship is found between attribute importance and the acquisition and...
- WHAT DO CUSTOMERS KNOW ABOUT FAMILIAR PRODUCTS? Russo, J. Edward; Johnson, Eric J. // Advances in Consumer Research;1980, Vol. 7 Issue 1, p417
Twelve consumer subjects recalled their knowledge about familiar products. Their knowledge statements were classified according to a new, theory-based taxonomy of product knowledge. The analysis revealed: (1) a majority of brand-attribute values, the lowest knowledge category; (2) a predominance...
- Knowledge and Context Effects on Typicality and Attitude Judgements. Huffman, Cynthia D.; Loken, Barbara; Ward, James // Advances in Consumer Research;1990, Vol. 17 Issue 1, p257
Examines the effect of knowledge and context on judgements of prototypicality of product class. Typicality, frequency of instantiation, and global attitude judgements on product; Level of knowledge of the consumer; Factors affecting the judgements and attitudes of consumer behavior.
- The Effects of Situational and Intrinsic Sources of Personal Relevance on Brand Choice Decisions. Chow, Simeon; Celsi, Richard L.; Abel, Robin // Advances in Consumer Research;1990, Vol. 17 Issue 1, p755
Examines the effects of subject's intrinsic and situational sources of personal relevance (ISPR/SSPR) with using fragrances on brand choice decisions. Factors affecting the shift towards more prestige fragrances; Identification of a significant interaction between ISPR and SSPR; Effects of...
- Direct and Indirect Effects of Confidence on Purchase Intention. Laroche, Michel; Kim, Chankon // Advances in Consumer Research;1995, Vol. 22 Issue 1, p333
Investigates two very different processes through which confidence toward a brand could affect intention to buy. Confidence construct.
- Searching for Dominance: The Effect of Similarity on Brand Choice. Chernev, Alex // Advances in Consumer Research;1996, Vol. 23 Issue 1, p203
Cites the effects of similarity on brand choice. Ways in which dominance relationships between choice options moderate the effects; Pronounced similarity effects as associated with more difficult tradeoffs; Notion that consumers restructure choice problems in an attempt to minimize tradeoffs...
