`The Honda Effect'

Ettlie, John E.
May 1998
Automotive Manufacturing & Production;May98, Vol. 110 Issue 5, p22
Trade Publication
Looks at the 1998 Accord coupe which was manufactured by Honda, a manufacturer of automobiles. Reference to the Honda Effect; Indepth look at what the Honda Effect is; Identification of a team of managers from Honda, making a presentation on the Accord at the University of Michigan, College of Engineering; Who the group of Honda managers and engineers include; More information on Honda and the Accord.


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