TITLE

Visionaries Build Mobile Entertainment Networks

AUTHOR(S)
Mendez-Wilson, Deborah
PUB. DATE
January 2002
SOURCE
Wireless Week;1/14/2002, Vol. 8 Issue 2, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Part II. Discusses the use of mobile communications to market entertainment. Examples of text messaging marketing campaigns and mobile games to promote films; Efforts to provide free ring tone versions of songs.
ACCESSION #
6162912

 

Related Articles

  • Asia to see continued mobile advances in 2003. Mallari, Rene // RCR Wireless News;3/10/2003, Vol. 22 Issue 10, p34 

    Focuses on the mobile communications sector in Asia as of 2003. Estimated revenue output of the Philippines from short messaging services; Countries expected to adopt multimedia messaging services in 2003; Mobile penetration rate in Malaysia.

  • Txt maniacs.  // Wireless Asia;5/15/2003, Vol. 6 Issue 3, p32 

    Discloses the findings of a Siemens mobile lifestyle survey on Australian teenagers' use of text messages.

  • SMS: An Unlikely Hit. Williamson, John // Global Telephony;Mar2002, Vol. 10 Issue 3, p16 

    Reports the profit margin of global mobile service providers. Increase in business applications for mobile messaging; Enhancement of message services; Emphasis on point-to-point communication.

  • What's up with mobile and ad revenue?  // Hudson Valley Business Journal;5/14/2012, Vol. 23 Issue 20, p7 

    The article discusses the issue with regards to areas associated with mobile communication including games, coupons, marketing, advertising, applications, and text messages.

  • SMS-o-death calls even your old phone.  // SC Magazine: For IT Security Professionals;Mar/Apr2011, p11 

    The article discusses the discovery of German researchers of the effect of "short message service (SMS) of death" attacks on mobile handsets.

  • 'Protest' a no-no word in China.  // Tibetan Review: The Monthly Magazine on all Aspects of Tibet;Apr2011, Vol. 46 Issue 4, p25 

    The article reports that the services for cellphone users who used the word "protest" in any context in phone conversations or text messages will be cut off instantly in China.

  • TEXT-TO-SCREEN EMERGES: A CONCEPTUAL APPROACH TO A POWERFUL INTERACTIVE MARKETING TOOL. Dolian, Brad // International Journal of Mobile Marketing;Jun2008, Vol. 3 Issue 1, p81 

    Text-to-screen is a unique form of mobile marketing that encourages active participation and personal freedom of expression at specific times and places. SMS messages are created and sent in the same manner they would be to a friend or family member, but instead of appearing on that individual's...

  • DRIVING MOBILE TELEVISION. Henry, Anna // Rural Telecommunications;May/Jun2007, Vol. 26 Issue 3, p20 

    The article assesses the current and future condition of mobile television (TV) in the rural markets of U.S. It is predicted that the number of mobile users who subscribes to mobile TV will continue to increase just like what happened to the short messaging service (SMS) of mobile companies....

  • One for the fans. Morrison, Dianne See // New Media Age;2004 Supp Digital Sport, p7 

    This article focuses on the potential offered by sporting events as one of the areas of content that benefit mobile operators in Great Britain and in other countries. Finding content that sells has become important as operators continue to introduce new technologies and services, such as...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics