Miller restages High Life brand with nod to past

Arndorfer, James B.
May 1998
Advertising Age;5/18/1998, Vol. 69 Issue 20, p27
Trade Publication
Reports on the advertising campaign for Miller Brewing Co.'s Miller High Life beer in 1998. Return to an older type of beer bottle in combination with a slogan which was used throughout the 1970s; The history of marketing Miller High Life; Sales statistics.


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