TITLE

Miller restages High Life brand with nod to past

AUTHOR(S)
Arndorfer, James B.
PUB. DATE
May 1998
SOURCE
Advertising Age;5/18/1998, Vol. 69 Issue 20, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the advertising campaign for Miller Brewing Co.'s Miller High Life beer in 1998. Return to an older type of beer bottle in combination with a slogan which was used throughout the 1970s; The history of marketing Miller High Life; Sales statistics.
ACCESSION #
616176

 

Related Articles

  • Miller relaunches Molson Canadian. Arndorfer, James B. // Advertising Age;8/17/1998, Vol. 69 Issue 33, p39 

    Reports that in the Fall of 1998 Miller Brewing Co. will expand its distribution for its Molson Canadian brand of beer. Plans to relaunch the brand in the northeast region of the United States; Amount Miller spent advertising Molson brands in 1997; Competition on the Canadian beer category.

  • attitudes.  // Advertising Age;3/17/1997, Vol. 68 Issue 11, p48 

    Spotlights an advertisement for Miller Lite beer.

  • Miller Lite promo by 'Dick': Scratch 'n' sniff labels. Arndorfer, James B. // Advertising Age;4/27/1998, Vol. 69 Issue 17, p8 

    Reports that Miller Brewing Co. will spend more than $15 million in marketing for its 1998 `Smells of Summer' contest. Use of scratch `n' sniff labels; Prizes; Comments relating to the advertising campaign.

  • Ogilvy's first Lite motif brings back 'Miller Time.' Chura, Hillary; Snyder Bulik, Beth // Advertising Age;3/6/2000, Vol. 71 Issue 10, p1 

    Focuses on Miller Brewing Co.'s advertising campaign for the Miller Lite beer brand. Description of advertising from Ogilvy & Mather; Miller Lite campaign themes; Product sales.

  • Miller to tout role back home in Wisconsin. Arndorfer, James B. // Advertising Age;6/16/1997, Vol. 68 Issue 24, p12 

    Reveals that Miller Brewer Co. will unveil a marketing campaign in the summer of 1997 to bolster its image in its home state of Wisconsin. The naming of Cramer-Krasselt to handle the campaign; What the campaign will focus on; The target market of the campaign.

  • Rainey Kelly launche first TV work for Miller. Hall, Emma // Campaign;07/16/99, Issue 28, p10 

    Focuses on the launching of a television advertisement created by Rainer Kelly Campbell Roalfe for Miller Genuine Draft's beer in Great Britain. Theme of the campaign inspired by the movie `Delicatessen'.

  • Miller's new prez backs Burnett. Teinowitz, Ira // Advertising Age;11/23/1992, Vol. 63 Issue 48, p5 

    This article deals with the support of Miller Brewing Co. president Jack MacDonough for advertising agency Leo Burnett USA and its Miller Lite creative. According to MacDonough, he has directed the agency to increase its work on alternative Lite campaigns. The corporate policy of Miller Brewing...

  • Miller Brewing talks to PM shops about Lite, MGD. Chura, Hillary; Snyder, Beth; Cuneo, Alice Z. // Advertising Age;6/28/1999, Vol. 70 Issue 27, p1 

    States that Miller Brewing Co. is seeking ideas for the brands, Miller Lite and Miller Genuine Draft beers through the Philip Morris Cos. agencies, Ogilvy & Mather of New York and Leo Burnett USA of Illinois. Miller executives who formerly worked as tobacco executives at Philip Morris USA;...

  • Miller's classic gambit afflicts its classic beer. Garfield, Bob // Advertising Age;5/25/1992, Vol. 63 Issue 21, p54 

    This article reviews an advertising campaign for Miller High Life in 1992. It was said that if ever there was evidence Miller Brewing Co. is ready to pull the plug on its erstwhile flagship brand, the national campaign created by Leo Burnett USA will be the one. The actors are suitably young and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics