HSA targets young families with first foray into interactive TV ads

Mutel, Glen
January 2002
Precision Marketing;1/4/2002, Vol. 14 Issue 14, p6
Reports on the use of interactive television by healthcare cash plan provider HSA as a response medium with a through-the-line campaign aimed at families. Details on the campaign; Services of the provider through its Sky Active; Remarks from Richard Preston, head of marketing communications at HSA.


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