Details remain sketchy on Toyota's youth brand

Kohn, Joe
February 2002
Automotive News;2/4/2002, Vol. 76 Issue 5969, p50
Trade Publication
Reports the inquiries of dealers to the developed youth brand of cars in Toyota Division in the United States. Inclusion of 'outlandish' vehicles in the brand; Display and marketing of the vehicles; Structure of partnership between the company and dealers.


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