TITLE

Details remain sketchy on Toyota's youth brand

AUTHOR(S)
Kohn, Joe
PUB. DATE
February 2002
SOURCE
Automotive News;2/4/2002, Vol. 76 Issue 5969, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the inquiries of dealers to the developed youth brand of cars in Toyota Division in the United States. Inclusion of 'outlandish' vehicles in the brand; Display and marketing of the vehicles; Structure of partnership between the company and dealers.
ACCESSION #
6149386

 

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