TITLE

Mercury is alive and kicking, Kelley assures dealers

AUTHOR(S)
Child, Charles
PUB. DATE
February 2002
SOURCE
Automotive News;2/4/2002, Vol. 76 Issue 5969, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the insistence of Lincoln Mercury executives on the survival of the company and its products in the United States. Failure of sales for the Cougar and Villager car models; Preparation for a product plan and design vocabulary for the company; Derivation of models from Ford car platforms.
ACCESSION #
6149374

 

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