Isuzu will slice content in effort to be value brand

Kohn, Joe
February 2002
Automotive News;2/4/2002, Vol. 76 Issue 5969, p42
Trade Publication
Reports the removal of content from vehicles for lower costs by Isuzu Division in the United States. Concerns of dealers with the high prices of the vehicles; Lost of a market share for the company; Increase of the advertising budget.


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