TITLE

Isuzu will slice content in effort to be value brand

AUTHOR(S)
Kohn, Joe
PUB. DATE
February 2002
SOURCE
Automotive News;2/4/2002, Vol. 76 Issue 5969, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the removal of content from vehicles for lower costs by Isuzu Division in the United States. Concerns of dealers with the high prices of the vehicles; Lost of a market share for the company; Increase of the advertising budget.
ACCESSION #
6149373

 

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