TITLE

GM breaks through on the Super Bowl

AUTHOR(S)
Bernstein, Marty
PUB. DATE
February 2002
SOURCE
Automotive News;2/4/2002, Vol. 76 Issue 5969, pM4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertisements of Cadillac automobile company during the Super Bowl football game in the United States. Discouragement of automotive advertisers to Super Bowl advertising; Details of Cadillac's advertisements; Comments to the advertisements.
ACCESSION #
6149364

 

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