GM breaks through on the Super Bowl

Bernstein, Marty
February 2002
Automotive News;2/4/2002, Vol. 76 Issue 5969, pM4
Trade Publication
Reports the advertisements of Cadillac automobile company during the Super Bowl football game in the United States. Discouragement of automotive advertisers to Super Bowl advertising; Details of Cadillac's advertisements; Comments to the advertisements.


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