Hyundai, Kia merge media

Cantwell, Julie
February 2002
Automotive News;2/4/2002, Vol. 76 Issue 5969, p38
Trade Publication
Reports the consolidation of the national media planning of Kia Motors America and Hyundai Motor America in New York City. Use of Bates USA for media planning and buying; Move of Hyundai to cut advertising costs; Evaluation of advertising agencies for national creative work.


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