TITLE

GM beefs up its quest to reach minorities

AUTHOR(S)
Dave Guilford
PUB. DATE
February 2002
SOURCE
Automotive News;2/4/2002, Vol. 76 Issue 5969, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the move of General Motors Corp. in improving market share of minority consumers in New Orleans, Louisiana. Objectives of General Motors marketing effort; Decline in the market share of General Motors; Considerations in minority agencies marketing.
ACCESSION #
6149357

 

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