TITLE

Honda to sell Thai-made car in Japan

AUTHOR(S)
Yamaguchi, Yuzo
PUB. DATE
February 2002
SOURCE
Automotive News;2/4/2002, Vol. 76 Issue 5969, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the marketing of subcompact cars from Honda Motor Co. in Japan. Production of Honda cars in Thailand; Plans of Honda to increase car production; Factors affecting high costs of the automobiles.
ACCESSION #
6149347

 

Related Articles

  • Honda hits a six in North America.  // Automotive Manufacturing Solutions;Sep/Oct2006, p10 

    The article reports on the plan of Honda Motor Co. Ltd. to build a $550 car plant for volume production of fuel-efficient 4-cylinder vehicles in Greensburg, Indiana in 2008. The plant, which will be its sixth car plant established in North America, is projected to produce an output of 200,000...

  • Canada: Incentives keep sales ahead of last year. English, Bob // Automotive News;7/17/2000, Vol. 74 Issue 5884, p24 

    Focuses on an increase in new-vehicle sales in Canada in June 2000. Decline of sales of General Motors and Ford of Canada; Increased sales for Honda Motor Co. and Nissan Motor Co.

  • Driving change. Jones, Gareth // New Media Age;7/28/2005, p16 

    The article profiles Simon Thompson, marketing director of Japanese automobile manufacturer Honda, and his advertising plans for the automobile. After more than 15 years working in the automotive industry, Thompson's natural frustration with the status quo has seen him pioneer the use of a...

  • Europe Has Its Own Incentive War. Kelly, Kevin // Ward's Auto World;Aug2003, Vol. 39 Issue 8, p40 

    Focuses on the effort of European automobile manufacturers to offer incentives in an aim to boost sales as of August 1, 2003. Reason for the refusal of European manufacturers to offer 0% financing; Complimentary service being offered by BMW AG in certain Western European markets; Free service...

  • Honda's marketing machine undergoes a service. White, Jeremy // Campaign;6/15/2001, Issue 24, p18 

    Reports on the efforts of Chris Brown, customer communications manager of car firm Honda Motor Co., to raise the company's profile in Great Britain. Shift of creative agencies from Leith Agency and CDP to Wieden & Kennedy; Creation of a group called Dream Factory to brainstorm about Honda's...

  • LONG BLACK. Taylor, Michael // Motor;Nov2009, p131 

    In this article, the author comments on the inability of Japanese automobile makers to create a niche in the European market. He says that while Japanese companies such as Toyota Motor Corp., Honda Motor Co. Ltd. and Mazda Motor Corp. made their mark in the Australian market, they are yet to...

  • Market place.  // Wheels;Oct2007, p132 

    The article reports on the marketing trends in the automobile industry in August 2007. Strong local market growth continues with sales tallying 88,206, which is up 6 percent in August 2006. Honda has recorded sales of 5034 sales coming from Civic (1654) and CR-V (1410). The article also presents...

  • Auto Companies Struggle To Get Green Message Right. Miller, Steve // Brandweek;11/19/2007, Vol. 48 Issue 42, p8 

    The article examines why advertising campaigns launched by automobile makers Honda and Toyota that focused on environmental issues have been failing to connect with consumers. According to the article the automobile makers and their advertising agencies have yet to create a cohesive message...

  • Honda Insight. Scoltock, James // Automotive Engineer;Apr2009, Vol. 34 Issue 4, p20 

    The article focuses on the Integrated Motor Assist (IMA) hybrid system by Honda Co. Ltd. It says that IMA was developed for the first Insight in 1999 and was also used in 2003 for Honda Civic hybrid automobile. Meanwhile, the company has set a cost target for the IMA system aiming to attain its...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics