TITLE

Chrysler bets on edgy ad campaign

AUTHOR(S)
Cantwell, Julie
PUB. DATE
February 2002
SOURCE
Automotive News;2/4/2002, Vol. 76 Issue 5969, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the withdrawal of Chrysler group advertising campaign from television broadcasting in the U.S. Effect of the withdrawal on the global sales and marketing; Role of advertising in improving sales and brand recognition; Concept of Chrysler Concorde commercials.
ACCESSION #
6149333

 

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