Chrysler bets on edgy ad campaign

Cantwell, Julie
February 2002
Automotive News;2/4/2002, Vol. 76 Issue 5969, p8
Trade Publication
Reports the withdrawal of Chrysler group advertising campaign from television broadcasting in the U.S. Effect of the withdrawal on the global sales and marketing; Role of advertising in improving sales and brand recognition; Concept of Chrysler Concorde commercials.


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