TITLE

Ron who? GM zaps Zarrella's legacy

AUTHOR(S)
Guilford, Dave
PUB. DATE
February 2002
SOURCE
Automotive News;2/4/2002, Vol. 76 Issue 5969, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the reorganization of the vehicle development process of General Motors Corp. Importance of consumer marketing on product development; Reassignment of field representatives in several markets; Objectives of the reorganization.
ACCESSION #
6149320

 

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