TITLE

Technological Transformation

AUTHOR(S)
Costonis, Michael A.
PUB. DATE
May 2011
SOURCE
Best's Review;May2011, Vol. 112 Issue 1, p61
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the role of technology innovations in the transformation of insurance industry in the U.S. The company Accenture mentions that investments in information technology (IT) is productive as they help insurers to enhance their operating efficiency and advancing aging IT systems. It highlights three trends which need to be addressed by insurers, to sell more profitably including use of mobile and wireless technology, digital marketing, and analytics.
ACCESSION #
61480242

 

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