Technological Transformation

Costonis, Michael A.
May 2011
Best's Review;May2011, Vol. 112 Issue 1, p61
Trade Publication
The article focuses on the role of technology innovations in the transformation of insurance industry in the U.S. The company Accenture mentions that investments in information technology (IT) is productive as they help insurers to enhance their operating efficiency and advancing aging IT systems. It highlights three trends which need to be addressed by insurers, to sell more profitably including use of mobile and wireless technology, digital marketing, and analytics.


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