TITLE

Looking Up

PUB. DATE
May 2011
SOURCE
Best's Review;May2011, Vol. 112 Issue 1, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the objectives of an advertising campaign called Looking Up launched by Blue Cross and Blue Shield of Florida Inc., for promoting its health insurance plans in the U.S.
ACCESSION #
61480218

 

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