TITLE

SWOT Analysis

PUB. DATE
April 2011
SOURCE
Readers Digest Association, Ltd. SWOT Analysis;Apr2011, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Article
ABSTRACT
A business analysis of The Reader's Digest Association, Inc., a global media and marketing company that creates and delivers products such as magazines, books, music and home videos, is provided, focusing on the strengths, weaknesses, opportunities and threats (SWOT) faced by the company. Strengths include a significant market position and an extensive global presence. Weaknesses include the decision to file for bankruptcy. Opportunities for improvement include emerging online advertising. Threats to the company include intense competition.
ACCESSION #
61467941

 

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