TITLE

SWOT Analysis

PUB. DATE
April 2011
SOURCE
Otto (GmbH & Co KG) SWOT Analysis;Apr2011, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Article
ABSTRACT
A business analysis of Otto (GmbH & Co. KG), a company that sells merchandises through mail-order, is provided, focusing on the strengths, weaknesses, opportunities and threats (SWOT) faced by the company. Strengths include a leading position in business-to-consumer e-commerce. Weaknesses include geographic concentration. Opportunities include expansion in Russia and Turkey. Threats to the company include increasing Internet fraud.
ACCESSION #
61467938

 

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