TITLE

SWOT Analysis

PUB. DATE
May 2011
SOURCE
Briggs & Stratton Corporation SWOT Analysis;May2011, p1
SOURCE TYPE
SWOT Analysis
DOC. TYPE
Article
ABSTRACT
A business analysis of Briggs & Stratton Corporation, a company that produces air-cooled gasoline engines for outdoor power equipment ,is provided, focusing on its strengths, weaknesses, opportunities and threats (SWOT) faced. Strengths include a strong market position and increasing margins, while one of its weaknesses is over dependence on mass merchandisers. Opportunities for improvement include recovery of the U.S. power lawn and garden equipment market. It cites competitive pressures as a threat to the company.
ACCESSION #
61467920

 

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