TITLE

Odeon to launch mobile ticket booking

PUB. DATE
January 2002
SOURCE
Leisure & Hospitality Business;1/24/2002, p5
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that Odeon Cinemas will launch a wireless application protocol booking service at its cinemas in Great Britain in 2002. Features of the mobile ticketing service; Remarks from Luke Vetere, head of marketing at Odeon Cinemas.
ACCESSION #
6143326

 

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