Licensing to thrill: World Cup 2002

Cerullo, Italo
September 2001
Sports Marketing (14608359);Sep2001, Issue 74, p8
Trade Publication
Examines how Copyright Promotions Licensing Group (CPLG) is coordinating the licensing and merchandising structure for the 2002 International Federation Association of Football (FIFA) World Cup in France. Number of countries that will participate in the 2002 FIFA World Cup; Objectives of the program of CPLG; Strategy of CPLG for licensing the event.


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