AT THE MOVIES: Marketing Lessons From Tinseltown

Sotter, Tom
November 1992
Management Review;Nov92, Vol. 81 Issue 11, p10
Academic Journal
Provides guidelines for the business industry on how to adapt the moving-making synergy or licensing ventures of the movie production industry in the U.S. Identification of the economies of scope; Utilization of resources; Capitalization on information asymmetries; Examination of a way to approach a synergy; Definition of a firm's competency; Risks involved in synergies. INSETS: BRIEFCASE;WORKBOOK.


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