TITLE

AT THE MOVIES: Marketing Lessons From Tinseltown

AUTHOR(S)
Sotter, Tom
PUB. DATE
November 1992
SOURCE
Management Review;Nov92, Vol. 81 Issue 11, p10
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Provides guidelines for the business industry on how to adapt the moving-making synergy or licensing ventures of the movie production industry in the U.S. Identification of the economies of scope; Utilization of resources; Capitalization on information asymmetries; Examination of a way to approach a synergy; Definition of a firm's competency; Risks involved in synergies. INSETS: BRIEFCASE;WORKBOOK.
ACCESSION #
6136325

 

Related Articles

  • Caution flag out for showbiz licensing. Rose, Marla Matzer // Hollywood Reporter -- International Edition;6/12/2001, Vol. 368 Issue 34, p1 

    Reports on trends in entertainment licensing in the United States, for 2001. Motion-picture properties expected to generate interest in the licensing industry; Retail segments seeking promotional partners; Merchandisable properties from various film studios.

  • Studios take supporting role for movie licensees. Jensen, Jeff // Advertising Age;6/24/1996, Vol. 67 Issue 26, p45 

    Reports on the plans of movie studios in the United States to help film licensees move products with more refined marketing support for 1997. Displaying of films at the 1996 International Licensing & Merchandising Conference in New York City; Prospects for the film industry in 1997; Creation of...

  • Rushes.  // Hollywood Reporter;8/25/95, Vol. 338 Issue 35, p13 

    Presents developments concerning show business-related companies in the United States. SFX Broadcasting Inc.'s upgraded issue of senior subordinated notes; IndeNet's selection of South Coast Communications Group as its corporate, investor and financial public relations agency; Completion of the...

  • Entertainment Licensing: Back to Basics.  // License!;Oct2001, Vol. 4 Issue 9, p19 

    Focuses on entertainment-based licensing business. Performance of entertainment licensed goods in 2000-2001; Role of consumers in the marketing performance of entertainment licensed merchandise; Information on consumer trends regarding entertainment goods in the United States.

  • CONFAB IS A REEL HIT. Goldsmith, Jill // Daily Variety;06/12/2000, Vol. 268 Issue 6, p6 

    Focuses on the 2000 Licensing Show, a licensing and merchandising industry confab in the United States. Motion pictures participated in the show; Importance of licensing; License challenge faced by `Charlie's Angels' merchandise; Types of merchandise produced by motion picture companies.

  • Hollywood Liberalism. Prindle, David F.; Endersby, James W. // Social Science Quarterly (University of Texas Press);Mar93, Vol. 74 Issue 1, p136 

    This article demonstrates that the people who create American screen entertainment operate in an environment that is permeated by liberal social, economic, and political attitudes. Economic liberalism consists in being relatively hospitable to the idea of using government to equalize wealth and...

  • Congloms glom on. Goldsmith, Jill // Daily Variety;7/19/2001, Vol. 272 Issue 33, pA1 

    Reports on the financial performance of top companies in show business and motion picture industry in the United States. AOL Time Warner; Viacom; News Corp.; Vivendi Universal.

  • SHOWBIZ STOCKS.  // Daily Variety;08/02/2000, Vol. 268 Issue 42, p4 

    Provides updates on the stocks of business enterprises in the motion picture industry in the United States for the week of August 1, 2000. Includes Acme Comm, AMC Ent. and Ackerley; Fifty-two week high and low; Closing and change in price.

  • SHOWBIZ STOCKS.  // Daily Variety;10/13/2003, Vol. 281 Issue 6, p10 

    Presents the chart depicting the stocks companies in the motion picture industry and telecommunications as of October 13, 2003 in the U.S.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics