Q1 College Textbook Sales Decline 8.2%

May 2011
Educational Marketer;5/23/2011, Vol. 42 Issue 11, p5
Trade Publication
The article reports on the 8.2-percent decline in sales of college textbook in the U.S. in the first quarter of fiscal 2011. According to the Association of American Publishers (AAP), the decline of the quarterly net sales in 2011 contrasts the 18-percent net sales in the first quarter of 2010. Moreover, college publishers are not anticipating for a growth in 2011 primarily due to the slowdown in enrollment growth.


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