Cengage Learning Pushes Digital Shift

May 2011
Educational Marketer;5/23/2011, Vol. 42 Issue 11, p1
Trade Publication
The article reports on the plans of Cengage Learning Inc. to push its MindTap suite of digital services, signaling the transition of the company in providing value-added digital solutions in educational markets in the U.S. in fall 2011. The company considers digital solutions as the drivers for future growth, which contributed 31 percent of its overall revenue in the 12 months ended March 31, 2011. However, the company's domestic revenue fell by 12 percent, driven by higher education units.


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