RDA, Princeton Review Sell Low-Performing Businesses

December 2008
Educational Marketer;12/8/2008, Vol. 39 Issue 24, p5
Trade Publication
The article reports that the Reader's Digest Association (RDA) and Princeton Review Inc. are selling their struggling and low-performing K-12 businesses. It notes that Readers's Digest has aimed to sell its Books Are Fun business to Imagine Nation Books within the month. It reveals that Princeton Review also hopes to close the deal for its K-12 Services


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