TITLE

McGraw-Hill Begins Marketing Push in California Reading Adoption

PUB. DATE
November 2008
SOURCE
Educational Marketer;11/10/2008, Vol. 39 Issue 22, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing and community-building initiatives of McGraw-Hill Education for its reading program called "Imagine It!" It mentions that the company's reading program is offered for non-English speaking students and for students who are developing Spanish literacy. It also notes that the company will host an information session to acquaint teachers from Los Angeles, California with their reading program.
ACCESSION #
61355929

 

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