School Revenue Declines 17% at Reader's Digest

October 2008
Educational Marketer;10/27/2008, Vol. 39 Issue 21, p1
Trade Publication
The article reports on the sharp revenue decline in the School & Educational Services, an educational division of Pleasantville, New York-based Reader's Digest Association, by 17% to 458 million dollars in fiscal 2008. It notes that the division had accounted for about 16% of the association's 2.79 billion dollars in revenue for the year. Reader's Digest president and chief executive officer (CEO) Mary Berner imputed the revenue decline to the performance of the company's fundraising programs.


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