TITLE

CourseSmart Starts Off with A 'Very Good Fall'

PUB. DATE
September 2008
SOURCE
Educational Marketer;9/29/2008, Vol. 39 Issue 19, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the market demand for digital college textbook sampling at e-commerce platform called CourseSmart. Marketing executive Frank Lyman has said that college publishers are offering more books in digital format through CourseSmart as more students prefer cheaper with more content materials. It reveals that CourseSmart's digital textbooks are offered at half the price of new print editions from publishers including Cengage Learning Inc. McGraw-Hill Cos., and Pearson PLC.
ACCESSION #
61355898

 

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