TITLE

College Textbook Net Sales Up in H1; Fall Push Is on Now

PUB. DATE
September 2008
SOURCE
Educational Marketer;9/15/2008, Vol. 39 Issue 18, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a report from the Association of American Publishers which reveals that U.S. college publishers encountered an increase net sale of textbooks from 2.4% to 582 million dollars in the first half of 2008. Barmak Nassirian, associate executive director of the American Association of Collegiate Registrars and Admission Officers, discusses the factors boosting the sales of textbooks. A chart is also offered depicting the difference of textbook sales in June 2008 with June 2007.
ACCESSION #
61355894

 

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