TITLE

MDR Market Tips: Marketing K-12 Supplemental Materials, 2008

PUB. DATE
August 2008
SOURCE
Educational Marketer;8/18/2008, Vol. 39 Issue 16, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the findings of a survey on K-12 supplemental materials marketing conducted by MMS Education and Market Data Retrieval (MDR) which shows the continuity of traditional methods to dominate in branding and product awareness, and the use of technology in marketing.
ACCESSION #
61355873

 

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