MDR Market Tips: Marketing K-12 Supplemental Materials, 2008

August 2008
Educational Marketer;8/18/2008, Vol. 39 Issue 16, p7
Trade Publication
The article reports on the findings of a survey on K-12 supplemental materials marketing conducted by MMS Education and Market Data Retrieval (MDR) which shows the continuity of traditional methods to dominate in branding and product awareness, and the use of technology in marketing.


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