At Mid-Point, Major K-12 Publishers Are Optimistic About Growth in 2008

August 2008
Educational Marketer;8/18/2008, Vol. 39 Issue 16, p1
Trade Publication
The article reports on the forecasted growth of K-12 textbook publishers by Pearson PLC and McGraw-Hill Cos. Inc., despite uncertain economic and school market spending conditions in the U.S. in 2008. It notes that supplemental businesses have been experiencing mixed results which indicates economic pressures. Meanwhile, James Conway III, chairman and chief executive officer (CEO) of book manufacturer Courier Corp., expects that education market demand to boost in the July-September period.


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