Flat World Knowledge Pursues Free and Open College Textbooks

July 2008
Educational Marketer;7/21/2008, Vol. 39 Issue 15, p1
Trade Publication
The article reports on the launch by Nyack, New York-based Flat World Knowledge Inc. of a beta testing of its free and open textbooks at 15 colleges and universities in the U.S. in the fall 2008 term. The move to create a sustainable business model based on free and open content was driven by price increases of books for several years. Eric Frank, co-founder and chief marketing officer of said company, hopes that the business model will respond to faculty and students concerns.


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