Wiley Gains Titles from Cengage Learning

July 2008
Educational Marketer;7/21/2008, Vol. 39 Issue 15, p1
Trade Publication
The article reports on the acquisition by John Wiley & Sons of business and foreign language titles on the list of college textbook programs as a condition of its approval to Cengage Learning Inc.'s acquisition of Houghton Mifflin's College Division in the U.S. It notes that the former company has gained entry into the "Introduction to Business" segment with the acquisition of the book "Contemporary Businesss." It also points out that the move is expected to increase the company's sales.


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