Pearson''s enVisionMATH Dominates Texas K-5 Adoption

July 2008
Educational Marketer;7/7/2008, Vol. 39 Issue 14, p1
Trade Publication
The article reports that Pearson PLC's enVisionMATH program led educational publishers in sales in 2008 related to Texas' grades K-5 math adoption with a 49.7% share of the adoption totaling 57.9 million dollars. It states that the digital version of the program was the biggest seller for Pearson in grades K-2 in English and Spanish. It states that a new math program from Macmillan drove McGraw-Hill to a second place finish while math products from Houghton Mifflin Harcourt generated the third most sales.


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