TITLE

Growth Initiatives, New Products Aim to Increase Profit for Cengage Learning

PUB. DATE
May 2008
SOURCE
Educational Marketer;5/26/2008, Vol. 39 Issue 11, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the growth initiatives of college publisher Cengage Learning Inc. in Stamford, Connecticut. The said school has used the Aplia homework tool as part of its growth strategy, allowing the institution to increase the number of its students by more than 30 percent. It also notes that the growth strategy tool has continued to expand the school's other disciplines including business, accounting, and finance.
ACCESSION #
61355829

 

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