Pearson Enters California K-5 Reading Fray for First Time

March 2008
Educational Marketer;3/31/2008, Vol. 39 Issue 7, p5
Trade Publication
The article reports on the announcement of Pearson School reading the launch of its elementary reading program in California in 2009. The program focuses on building vocabulary and reading comprehension. It also mentions that the school has been offering elementary basal program for the firm time and will accept submissions until April 2008.


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