TITLE

The Kindle to Deliver Digital College Textbooks?

PUB. DATE
March 2008
SOURCE
Educational Marketer;3/31/2008, Vol. 39 Issue 7, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The reports on the marketing potential of Kindle, an electronic textbook delivery system which was launched by Amazon.com Inc. in November 2007 in the U.S. The potential of Kindle has raised the company's sales and book offerings. Mark Nelson, digital content strategist for the National Association of College Stores, states that the electronic textbook delivery system was proposed by Amazon to campuses fro students at a reduced cost.
ACCESSION #
61355791

 

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