Princeton Review, Kaplan Work to Improve K-12 Businesses

March 2008
Educational Marketer;3/17/2008, Vol. 39 Issue 6, p1
Trade Publication
The article reports on the move of Princeton Review Inc. and Kaplan Inc. to enhance their business performance in K-12 services in the U.S. Princeton Review Inc. has focused on new curriculum products for K-12 unit and pursues contracts with smaller school district, aiming to achieve earnings growth in 2008. Kaplan Inc. has restructured its Score! businesses by closing 75 centers for the implementation of a new business model in 2007.


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