Pearson Pushes Global and Digital Expansion

March 2008
Educational Marketer;3/17/2008, Vol. 39 Issue 6, p1
Trade Publication
The article reports on the plan of Pearson Education Inc. to expand into a more global business with a digital focus. In 2007, the company's K-12 and higher education sales has earned a 3.6 percent increase in revenue, amounting to 5.37 billion U.S. dollars. The MyLab digital homework and assessment program is considered as one of the most successful franchises made by the company. The company looks for a 3-5 percent growth in the publishing industry in the U.S. in 2008.


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