TITLE

College Pubs Cap Year with Net Sales Growth of 6.5%

PUB. DATE
February 2008
SOURCE
Educational Marketer;2/18/2008, Vol. 39 Issue 4, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the growth of net sales of publishers in 2007 in the U.S. It states that the publishers generated 3.52 billion dollar, 6.5% higher than the previous year. It indicates that electronic tools, custom publishing, and pace of returns are the contributing factors of the high sales.
ACCESSION #
61355768

 

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