EM's Top Higher Education Stories of 2007

February 2008
Educational Marketer;2/4/2008, Vol. 39 Issue 3, p5
Trade Publication
The article offers information on the top higher education stories of 2007 reviewed by "Educational Marketer." It mentions the acquisition of college business of Houghton Mifflin Co. by Cengage Learning Inc. and its emergence from the 7.75 million dollars sale of Thomson Learning's academic and reference publishing business. It notes on the reorganization of Pearson Education's PreK-12 and college businesses in 2007 reflecting a shift toward solutions and services.


Related Articles

  • Florida 2004 K-12 Math Adoption.  // Educational Marketer;1/17/2005, Vol. 36 Issue 2, p3 

    The article presents a tabular representation of total shares of various publishers of mathematics books. Some of the publishers included are Harcourt, McGraw-Hill, Pearson Education Inc., Houghton Mifflin Co. and so on. Their total shares are 29.3%, 27.3%, 25.3%, 3.6% and 4.5% respectively....

  • Pearson In 9-12.  // Educational Marketer;1/17/2005, Vol. 36 Issue 2, p3 

    The article presents information on various publishers of mathematics books. Houghton Mifflin Co. was Pearson Education Inc.'s closest competitor in the grade 9-12 segment worth an estimated $45.9 million. Houghton Mifflin had the broadest array of textbooks in the multi-course segment, ranging...

  • Houghton Mifflin's Trade and Reference Division Posts Decline.  // Book Publishing Report;3/15/2004, Vol. 29 Issue 9, p4 

    Reports that Boston, Massachusetts-based educational publisher Houghton Mifflin posted a 13.4% decline in its 2003 trade and reference publishing revenues versus 2002. Factors behind the decline in revenues; Growth targets and strategies; Implications on book publishing.

  • Cengage buys book division for $750M. Soule, Alexander // Fairfield County Business Journal;12/10/2007, Vol. 46 Issue 50, p6 

    The article reports that Cengage Learning is buying Houghton Mifflin Co.'s college textbook division for $750 million in Stamford, Connecticut. Cengage, which sells various instruction and reference materials, is financing the deal with $625 million in debt financing from Royal Bank of Scotland,...

  • Pearson Reigns in U.S. College; Houghton Outpaces the Pack.  // Educational Marketer;5/19/2003, Vol. 34 Issue 15, p5 

    Reports on the exceptional sales performance of educational publishers included in the exclusive 'Educational Marketer' U.S. Publishers Ranking. revenue of Boston, Massachusetts-based publisher Houghton Mifflin Co. for the year 2002; Rank of Upper Saddle River, New Jersey-based publisher...

  • Leading Commercial Series Don't Satisfy 'Gold Standard'. Manzo, Kathleen Kennedy // Education Week;9/15/2004, Vol. 24 Issue 3, p16 

    This article reports that a number of commercial reading programs have satisfied the requirement under the federal reading law for embodying a strong research base, yet there appears to be limited outside evidence that any of them produces a conclusive and consistent effect on overall reading...

  • Houghton Sales Decline 6.2% In K-12; Dip 3.2% In College Market.  // Educational Marketer;9/6/2004, Vol. 35 Issue 25, p4 

    Reports on the decline of K-12 sales of Boston, Massachusetts-based Houghton Mifflin Co. in the second quarter of 2004 in the U.S. Factors that contributed to the revenue decline; Increase of college revenue; Plan of the company to improve its K-12 sales performance.

  • Houghton Mifflin Pursues Copyright Infringement in India.  // Educational Marketer;4/17/2006, Vol. 37 Issue 12, p5 

    The article reports on the alleged copyright infringement of the India-based firms All India Publisher and Distributors and All India Traveler Bookseller on the college textbooks of Houghton Mifflin Co. Houghton Mifflin conducted an investigation regarding the alleged continued illegal printing...

  • Oprah, Movie Tie-In Volatility Hits Houghton Mifflin in 2005.  // Book Publishing Report;3/20/2006, Vol. 31 Issue 11, p3 

    The article reports on the decline of the 2005 sales of Houghton Mifflin Co., a book publishing company in the U.S. The decline was blamed on the lack of movie tie-in revenue from the 2004 film "The Polar Express." Other factor was the diminishing sales from the 2004 Oprah Book Club pick "The...


Read the Article


Sign out of this library

Other Topics