Pubs Look for Acceleration In Digital Transformation

February 2008
Educational Marketer;2/4/2008, Vol. 39 Issue 3, p1
Trade Publication
The article reports on the search for digital transformation by college publishers in order to accelerate. It mentions the strategies that publishers applied concerning college costs and funding such as the campaign launched by Cengage Learning Inc. to plant a tree for every digital text sold. It tackles on the renewal of Higher Education Act with some provisions of The College Opportunity and Affordability Act of 2007 requiring publishers to disclose pricing and content changes in textbooks.


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